Style began on the tennis court
As temperatures rise, so do the skirts and the hot pants, so the bare leg season has just began!
Tennis has a long tradition for being the fashion trend factory, being among the favorite sport aristocrats and celebs have played over the years. So as long as tennis has existed, it has co-existed with the champagne and the VIP after parties.
Originally the tennis uniform was all white. Wimbledon still follows this tradition, being one of the most well known and reputable tennis tournament. White has always been the color of purity and elegance, connecting tennis to its finer aesthetic qualities. The court was a place where the most prestigious members of society met to play or to watch and, naturally fashion on the court and off the court followed.
Although tennis has been widely played since the 19th century and onto the 20th and 21st, the 70s is crowned the golden age of tennis- fashion wise. It was the era when the French sports company “Lacoste” became the prolific emblem of tennis, and thus the crocodile symbol became iconic. Polo shirts, short, high wasted sports pants and skirts became the symbol of feminine tennis, as well as the wrist and head bands, became as popular off court as on court.
To celebrate tennis season we have curated a selection of tennis inspired vintage pieces you can buy and wear just like Farah Fawcett did in the 70s. Match, set, game!