We created a ‘Lights’ campaign to correspond to the special lights and nights in 80s, inspired by bright objects, sequin, satin, denim with shoulder pads, leopard faux fur… whatever flashy clothes were on trend in the 80s.
The 80s are a special decade that are forever going to define fashion history because it was a time of opulence and a time when people weren’t afraid to play with color, texture and ‘baroqueness’- a big contrast with today’s sought minimalism and basic. In the 80s it was important to show of your wealth and status wearing flashy clothes and attending glamorous parties.
Some designers like Jeremy Scott and Hedi Silmane (previous designer of Yves Saint Laurent) celebrate 80s inspired flashiness in their collections, making a precedent for others to follow suit. Today its impossible to emulate the full 80s look without looking like you are dressed up for an 80s themed costume party, but it is possible to wisely curate special pieces, like those of the MI Vintage Label collection to pair with the rest of your wardrobe so it can gain a special appeal.